Storytellers project SOP

This document shows creating process rooted in values and practical behaviors to train more than 250 people in 25+ newsrooms, with specific one- to two-hour group coaching sessions, in a process as esoteric and complex as storytelling coaching.

Storytellers brand Studio website

This website shows spinning up a second revenue-generating component, creating content and experiences for brands and nonprofits based on our expertise. Note the case studies demonstrating reach and ROI.

Epic Editorial Framework for client

This document shows creating a process to streamline how the team worked with freelancers and staffers on creating long from narrative branded content to reduce editing, writer onboarding and project turnaround time.

AZ PBS Stories from the Stage Proposal

This document shows how broadly and inclusively I think in curating an event for an in-person and TV audience, meant to serve the immediate community while being also relevant to national viewers.

Community engagement strategic plan

I led and developed a strategic plan for how a newsroom could collaborate with communities to bridge differences across a range of identities, leading to input on news reporting, an increase in membership and an increase in donations and underwriting.

Underwriting & Sponsorship Deck

I developed, from scratch, a news organization’s entire revenue strategy and tactics, writing the value propositions, identifying the targets, overseeing the advertising and sponsorship packages, the graphic design work and the go-to-market strategy.

Finnerty Executive Summary

This is a snapshot of the impact my work has had.

Sparking Curiosity - AZ News Proposal

This document shows spotting a need in Phoenix’s journalism ecosystem, finding a funder, creating a proposal to leverage storytelling, marketing and journalism skills to meet these needs, and casti g a vision for convening a cohort to do this work.